Players each control a company and try to be the first to earn $100,000. This is accomplished by moving along the game board path and following the instructions for the squares landed on. The game focuses not just on the accumulation of wealth but also on social and environmental responsibility.
Three decks of cards add variety to the game: "Fortune" cards randomly award or penalize money (mostly award). "Challenge" cards contain trivia questions about business, famous women, and women's issues. Answering the question correctly awards money. There is no penalty for answering incorrectly. "Situation" cards contain a business-related ethical situation that the player must respond to. Answers are compared to the solutions printed on the card and money is awarded or penalized based on which answer the player's solution most closely matches. Ages 12 and up.